The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Value of In-House Creative Teams

This chapter delves into the benefits of maintaining an in-house creative team compared to outsourcing to agencies, highlighting the internal team's unique understanding of the brand. It also addresses the ongoing challenge of measuring the impact of branding initiatives, especially when working with more technical sales teams, and the need for alignment between marketing and sales efforts. The conversation reflects on the evolving roles and responsibilities of Chief Marketing Officers, emphasizing the importance of leadership, mentorship, and navigating complex team dynamics.

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