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Helping the Bootstrap Start-Up: I Love Marketing LIVE Featuring Russ Hanush, Joe Polish, and Dean Jackson - I Love Marketing Episode #455
I Love Marketing
The Power of Influence
"I learned more about human behavior by the study of marketing than I ever learned through just reading, you know, books on therapy or books on psychology," he says. "When you're able to make the ability to persuade someone in a direction that's good for them and that they want to go in a way that's helping them and making their lives better." He adds: "The people that I really admire are people that have been through hell and back, and they still haven't ... They're not out there hurting people".
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