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8min chapter
Why Relationship Marketing Matters in Today's Market
Sequence Over Strategy
Understanding the Shift: Relationship Marketing in Mature Markets
This chapter explores the differences between mature and immature markets and their impact on relationship marketing. It emphasizes the shift of power from businesses to consumers as markets mature, highlighting the need for tailored marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode