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In Machines We Trust: Generating creativity

MIT Technology Review Narrated

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The Future of Creative Tools With Generative AI

Eli Greenfield is the CTO for Adobe's Digital Media Group. He says generative AI tools can make content creation easier and more efficient. But they can also steal stuff, even things as personal as a human voice or the way an artist signs their work. Some companies are starting to let artists opt out so their work isn't part of the data that's used to power such tools.

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