Ep #004: How To Find Influencers for Your Brand
The Bottom Line: Ecommerce Tactics for Profitable Growth
The Importance of Diversifying Your Portfolio
We're just valuing influencers as creators. So we value their video content over them as distributors, which is their audience and followers seeing that content. The brand has more places even outside of paid social. Website, email, a PDP page, all these paid search,. Amazon, landing pages, things like that. There's so many different places. And so it's like investing in one stock versus diversified portfolio.
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