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DRUNK: Can Alcohol Make You More Creative, Sociable, and Attractive?

The Next Big Idea

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The Orgasm Is the Best Thing You Can Do

One of the greatest foci of human ingenuity and concentrated effort over the past millennia has been the problem of how to get drunk. Even small scale societies on the brink of starvation will set aside a good portion of their precious grain or fruit for alcohol production. What does this tell us? It tells us that our taste for alcohol can't be an evolutionary mistake, just because of the amount of effort and resources that go into satisfying this desire.

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