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5min chapter
Making Marketing Numbers Make Sense
The Digital Marketing Podcast
The Challenges of Data Centric Marketing in B2B Organizations
Kieran: B2B is really interesting because the purchase journey in some cases can be quite long, stretched out. The data will give you a view of what's working and what's not working from a scaling perspective. Kieran: You really need to measure the quality of things. And then we go into how much is a cost of an opportunity to get a demo,. To get a conversation, to get a face to face meeting.
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