3min chapter

TED Business cover image

Zigzag | Step 3: The Weird Ideas

TED Business

CHAPTER

Creativity Is Hard to Quantify

Like creativity, pain feels differently for all of us. And it's hard to measure. But you're probably familiar with the way we humans do try to quantify pain. The wang baker faces pain rating scale was created by donna wang and connie baker in oklahoma in 19 83. It is now used by grown ups and kids around the world to help them communicate about their pain. Until scientists can download your pain data from a little chip in your brain, it's one of the best, cheapest and fastest tools that we've got.

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