A lot of new york times authors have left the neyor times and have started stacks where they're making tons of money. And it's because they're building their brands. They're scuffling on twitter, getting embroiled in these dramatic fights. The tension is, when they're doing that, they're not necessarily doing things that are the best for the newer times. Yhou: For the first time in history, you can just iell you, like an author or a scientist or a politic, just sweet them, and they don't necessarily have to have someone employed to do this for them.