The Head of Education at AAE

The head of education at AAE has been travelling with you first week. We've approached him from Melbourne and he's great. He understands our philosophy of training and how we're trying to bring those principles to everyone, including the PT who just wants to make their general pops client better in a more structured way. And he's doing great things. I think AAE is going to take, like anything worthwhile, is going to taking time to build. We've got a huge task in shifting the perspective of the industry, right? Because PT qualifications suck. They just suck. And the education providers suck. So what we're facing is we need to change public sentiment when to shift it.