DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud
"World of DaaS"
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Unmasking Digital Ad Fraud
This chapter explores the widespread issue of digital ad fraud, focusing on tactics used in Connected TV advertising and the exploitation of everyday devices. It highlights the stark financial implications and the difference between 'hard' and 'soft' fraud methods that contribute to this growing problem.
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