"World of DaaS" cover image

DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud

"World of DaaS"

CHAPTER

Unmasking Digital Ad Fraud

This chapter explores the widespread issue of digital ad fraud, focusing on tactics used in Connected TV advertising and the exploitation of everyday devices. It highlights the stark financial implications and the difference between 'hard' and 'soft' fraud methods that contribute to this growing problem.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner