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#68: Introducing the Fundraising Flywheel

The Build Good Fundraising Podcast

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How to Make Your Fundraising Funnel Work for You

A fundraising funnel is the system that primarily in the nonprofit sector and fundraising is focused on marketing to new donors and acquiring new donors. There's typically three parts of a fundraising and the marketing funnel. It's basically at the top of the funnel, it's the first point of contact with somebody who's never heard about your organization before. That's top of funnel. Then the middle of the funnel,. that might be you converting a donor on an online landing page. This can also be PR. It can be many things. We're going to have to stop thinking of your fundraising as a funnel and start thinking about it as a flywheel.

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