AdWords - Is There a Difference?

When i was at open education, we were spending maybe eight to ten million dollars a year on face bagads. One of the insights that we had was that a lot of people that learn english in a thorl country, and if they don't learn it from a native English speaker, they'll feel embarrassed. And these ads would like fly through the shelf. But also, what i've seen in my experience as well, is that yet, when you take that kind of messaging in prospecting, it can be very, very effective.