Howard Scholtes Don't Advertise

Howard schiltz is famous for saying, one of the things that he believes in is, don't advertise. And i'm like, wait a minute. He doesn't spend money on advertising, ok? But, and i think he does spending money on advertising,. The best locations in new york city to put his stores on. Houston, texas, best locations possible. Tokio, japan, best locations. That is a form of advertising. If your las ato chips, you need t advertise. If you're nike, you better advertise. This is a mistake i made for 20 years, not marketing, not advertising, holding on to money cause i was a