Jeffrey Katzenberg's $1.75 billion bet on Quibi
Channels with Peter Kafka
00:00
Launching Quibi During a Pandemic
The speakers discuss the decision to launch their platform, Quibi, during a time when new content is lacking and many networks are running out of shows. They weighed the possibility of delaying the launch but ultimately decided to play offense and be a big new shiny fun in a defensive world. They also mention the decision to offer Quibi free to everyone for 90 days.
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