2min chapter

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AAII Orange County Chapter Q & A

Sound Investing

CHAPTER

The Importance of Long Term Analysis

The S&P 500 going 10 years making a compound rate of return of a negative 1%. What do you do with that in convincing people? Well, the answer would be look to the long term. And when it's the S&P500, I think it's easier for people to say, oh, yes, all those companies I drive by on the way to work. Yes, I will know that I own part of those big companies. But when you say you should have money in small cat value, you don't drive by those companies as often. So there's that piece of mind is what will allow people to put money into the S&p 500 even with bad performance

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