Why That Worked  – Presented by StoryBrand.ai cover image

#177: The Secret to Winning Over Customers and Outshining Your Competition

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Positioning Customers as Heroes

This chapter discusses the importance of creating a clear story that positions customers as heroes, providing guidance on developing talking points and brand scripts. It emphasizes the significance of cutting through market noise and creating customer-centric messaging to increase leads and revenue.

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