How to Reach the Biggest Audience

If you've got a message that is going to change the world, if you're going to have a positive impact on people's lives, then you owe it to them to give them a really, really tantalizing offer and then put a deadline on it. If you want to reach the biggest audience possible, the fastest, part of your client acquisition strategy should include or eventually include paid advertising. So Rome wasn't built in a day, but why not start now? And it really starts with making sure that everyone who is leaning forward into your offer, listening to your messaging, that you're giving them a deadline to take action.