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How Does the Briefcase Technique Work?
The briefcase technique embodies the principle we've been talking about this whole episode, which is, make it about the other person first. It also pushes that idea a step further and actually anticipates those needs before you even set foot in the room or jump on the phone. So now that you have the keys to the castle, let's talk about how to put them into practice. And what we're gong to talk about next is how you bring the brief case technique to life and actually create a job for yourself.