The Voices of Search Podcast

Bill King, director of marketing at phrase.com: We try to balance the sort of the running train that is product lead stuff along with more strategic and targeted campaigns than we can validate different verticles with. So it sounds like your strategy for building your s o into your product is really like being dealt pocket ases. I'm not sure if it's working, but seems like the lying strategy of building your product and your so together and help surfacing that content, is one that allows you to sort of provide infinite scale, which gives you that distinct advantage,. just like pocket asis. And that wraps up this episode of the voices of search podcast.