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Consumer Insights: What Data Doesn't Reveal with Tessa Stuart, The Shopper Stalker

Curious Business: Insights for B2B Growth

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Navigating Consumer Choices: The Granola Dilemma

This chapter examines consumer behavior through the lens of purchasing decisions, specifically using granola as a case study. It delves into the internal conflicts shoppers face when choosing between indulgent products and healthier alternatives, while also addressing the significance of promotional pricing on these decisions.

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