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How to Build & Monetize an Audience (Owned Not Rented) | Joe Pulizzi @ The Tilt | #118

The Milk Road Show

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Is It Time Binding or Limited Collection?

Joe: NFTs should be a premium product that you should look at, not something small. I would think about it more for content creators listening to this, like a Tony Robbins exclusive event,. What's your exclusive content experience that you know you can price at a higher level that only a certain percentage of your audience would want to go to? How do you monetize that? Joe: Make sure to check out this event in Cleveland. It's going to be awesome; I'm excited. We haven't really been promoting it for a while with crypto gone and we just sold two in the last two days. So I'm like, oh, maybe it maybe we're starting to maybe

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