The Us vs Them Model for Copywriting

We have these powerful tools of persuasion at our disposal asmar ters and copy writers. We need to be really careful, especially to day, about how we're using them. There's a very famous teaching it was written by an named blair warner,. And the one sentence is, people will do anything for those who encourage their dreams. That sounds good so far, justify their failures, allay their fears, confirm their cons and help them throw rocks at their enemies. But you just named some of the atrocities that have been committed by using that sentence. I love it.