2min chapter

The CX Leader Podcast | A resource for customer experience leaders cover image

AI: Is It Hype Or Helpful?

The CX Leader Podcast | A resource for customer experience leaders

CHAPTER

Intro

This chapter explores the influence of AI on customer interactions and the critical need for understanding consumer preferences. It emphasizes insights from a study by the Exum Institute, revealing that while digital channels are on the rise, many customers still value human interactions for specific tasks.

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