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Cosmetic Product Sensory with Mark Chandler

The Eco Well podcast

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How to Assess Sensory Spillability

Experts get specifically trained to assess sensory. The ASTM method is a zero to 100 scale on spreadability. Low spreadability might be something like lanolin or petrol autumn, Vaseline. But I've seen formulations that had relatively high stickiness numbers but were overall very popular because the overall experience was fabulous. So you can't pick and choose the data points that you want - people have to tell you.

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