The chapter explores the growing trend of therapists creating content on TikTok to reach wider audiences, discussing how they incorporate visual elements and trending memes to make therapeutic concepts more accessible. It highlights the popularity of therapy-related videos on the platform, profiling therapists with millions of followers who provide tips and explanations on anxiety, relationships, and dating, and monetize their content through book deals, brand deals, and merchandise sales.
Some therapists are turning to TikTok as a way to make more money and avoid burnout, but is a nightly scroll through therapy content enough to help solve our mental health crisis?
This episode was produced by Denise Guerra, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Jonquilyn Hill.
Transcript at vox.com/today-explained-podcast
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