Is It Not Fair to Assume That This Applyes Equally to a Business?

I think with the business grow or die, you just have to ask yourself one more. What metric are we discussing here? If it's revenue, like, um, let's call it real revenue, like taking inflation into account,. If it's real revenue and that has to grow, I don't know about that one. But if it's processes inside the business, how you do business, I mean, think if there was a realtor out there since we've used them before that wasn't doing electronic signatures of contracts, for instance, they would lose their clients. That would happen. So innovating is a way where you can feel like, feel happy with your work.