Introduction

i want to break some traditional beliefs around happiness that really get people lost. When we look at the definition of happiness, oxford says, happiness is a state of being happy. But if you don't define it for yourself, or have greater meaning and a grasp of what makes you happy in this life, then billion dollar brands are going to define it for you. These industries are peddling pills, their peddling all kinds of books. You're not one of them. Walk into our store and you can be happy just like us. I've been coaching thousands of guys for the last decade. We didn't sit down and say, hey, this is how you become happy. We