Robert Sofia - Mastering Financial Advisor Marketing: Proven Techniques to Grow Your Practice
Standard Deviations with Dr. Daniel Crosby
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Factors Driving SEO Performance and Importance of Text Messaging for Advisors
The chapter delves into the key factors influencing SEO performance, including keywords, backlinks, content matching user intent, site structure, and technical SEO elements. It emphasizes the role of ongoing monitoring by experts for a successful SEO strategy. Additionally, it explores the effectiveness of text messaging for financial advisors, highlighting its higher opt-in rate compared to email, driven by consumers' desire for instant value and the personal touch of text messages.
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