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Group Thinking

The Why Factor

CHAPTER

The Impact of Group Dynamics on Decision-Making

This chapter delves into how the United States invasion of Iraq was influenced by group decision-making flaws, introducing concepts like 'groupthink' and 'group polarization'. It discusses the tendency for individuals to conform under social pressure, illustrated through the Ash Test and real-life examples like Justine Sacco's Twitter backlash. Strategies to overcome groupthink, such as anonymous voting and encouraging independent thinking, are highlighted to foster a culture of diverse opinions in group discussions.

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