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Ep. 556 — Obama 15-Year Anniversary Special
The Axe Files with David Axelrod
The Shift in Messaging
They reflect on the early days of Obama's campaign and the shift in messaging. They discuss how they initially tried to match Hillary Clinton's policy expertise, but eventually realized that Obama's strength was running against Washington and the prevailing wisdom. They recall an important moment when the message became clear and talk about the integration of Obama's message of change into everyday interactions with the public.
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