Alex Lieberman: The pipes of distribution have been reset where no longer is it, you know, if I want to create content, it is going to be a high dollar, high production task. If Alex Lieberman wants to create content for free, he can distribute that content through Facebook, Instagram, LinkedIn, Twitter, Twitch, YouTube and other platforms as well. He says understanding what the new paper route looks like in society and on the internet is so important. "It's about really understanding what are the things that you really give a shit about"