Are You Covering People All the Time?

Mr. Beast is a huge, huge internet celebrity. But you cover people all the time who are not that. They're like this mid tier, maybe even lower tier. And I'm really fascinated by that because it's completely different from the way that internet fame used to work. You had to try really, really, really hard to get big over a series of years. Now they can just stumble into online notoriety and kind of make a living out of this.

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