538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather Shannon
Embodied CEO
00:00
How to Get Clearer Results Without Going Through the Process
Sally Kohn: The differentiator to success is like you have to almost plan on your business and marketing, not working that first time. So I was able to realize that the click through rate on my emails was like really nowhere near what it should have done. Part of it was probably the copy and the messaging not being super clear. But there was also a pattern of really none of my emails were getting the click through rates that they should have gotten.
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