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334: Cognitive Bias in Life and Investing

Wealth Formula by Buck Joffrey

CHAPTER

Don't Want to Be Wrong - Sunken Costs

"When you're feeling that you don't want to lose money, that's your gut reactions causing you to make some decisions that are going to be pretty harmful," he says. "If you could keep going down, unless you have some very specific tax reasons, you should really sell that investment." If you think it has a pretty decent chance of going up, you might want to hold on to it. But if you think it's going to go down and most likely it'll go down, that's when you should move, sold it.

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