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The Importance of Proper Cushioning
"We keep trying to reinvent the wheel, but the wheel was already invented and it worked pretty well," he says. "I'm a big fan of like people like Wim Hof, the knees over toes guy." Nike's decision to put cushioning on their shoes messed up mechanics for many athletes who run heel-to-heel because they couldn't hurt themselves with flat converse. He adds: "If your mechanics aren't right, you know, then basically it can mess up everything"