S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
Stacking Growth | The B2B Marketing Podcast
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The Importance of Humor in Marketing
A lot of content teams are missing is someone who's done the job. If there was a finance company out there I'd be like heck go and find a funny finance person who's relatable knows their stuff and make them a marketer. A lot of companies really struggle to just bring in that hire that is specifically for doing this right. First of all you have to invest with somebody that's strikingly handsome right?
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