7min chapter

People vs Algorithms cover image

Omnicom's Jonathan Nelson on Agencies & AI

People vs Algorithms

CHAPTER

Evolution of Digital Agencies and Early Advertising Innovations

This chapter explores the evolution of digital agencies, from the early days to the current impact of AI on the industry. It delves into the unique approach Omnicom takes as a holding company and sets the stage for an interview with Jonathan Nelson. The conversation touches on significant milestones in digital advertising like the creation of the first banner ads and highlights early innovative campaigns.

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