Social Currency with Sammi Cohen cover image

Amy Liu (Tower 28) on Life-Changing Pitches, Picking the Right Partners and Standing Out in a Crowded Industry

Social Currency with Sammi Cohen

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From Support to Founder: An Entrepreneurial Journey

This chapter chronicles the speaker's evolution from a team member in the beauty industry to a confident founder, emphasizing the gradual build-up of self-worth and insights gained through experience. It explores the psychological impacts of beauty products on self-esteem and highlights the importance of authentic storytelling and personal connections in their entrepreneurial path. Additionally, the speaker shares pivotal moments, including pitching to Sephora and navigating the challenges of launching during the COVID-19 pandemic.

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