How to Communicate With a Private Label Seller

I had to get better at communicating why I needed them to go against what they had known before. There's a difference between smart and being tactical or being guerrilla knowledgeable. A lot of them are hard headed and won't listen to any wisdom or advice from someone that's been doing it 12 years. And so there's just a little different dynamic there when you're like working alongside as a partner.