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Melvin Joseph on shortage of financial advisers for middle-class in India

Why Not Mint Money

00:00

Fee-on Financial Planning

When I started in 2010, I don't think anybody was doing this model. Actually I copied this from the Western countries because during my official life I visited many countries. The fee-only financial planning is slowly coming to the other countries also. So I thought let me go with the early bid advantage and I started that model. But at that time this direct plan of mutual fund was not there. That just come only in 2013. All my investors started investing only in the direct plans. so it has become more efficient and better for them.

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