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Can Pickleball Save the Mall?

Business Wars Daily

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The Rise of Pickleball in America

There are more than 36 million pickleball players in the US as of this past January, according to a survey by the Association of Pickleball Professionals. In the midst of all that growth, two companies are betting that they can lure players to their courts and make a lot of money,. The arena will be built in an old Sax Fifth Avenue store in the Stamford Town Center which is, you guessed it, a mall.

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