How do I prioritize spending?
ET Startup School
Investing in the Right Infrastructure to Grow Your Business
First priority will be getting my team in place, second is recognizing clear growth levers or funnels. The third thing that I would do is just make sure that the infrastructure which is required for an organization to grow outside of people is also something that I'm investing in. So if you're a B2B's has company, then investing in the right CRM which can track your sales funnels and data tools so that you can monitor what's happening. Or investing in theright kind of shopping stack.
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