Using Price Anchoring to Drive Customers in the Right Direction

What’s price anchoring? 

We’re so glad you asked.

You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service. 

And best of all, it’s pretty easy to do!

By creating the right mental context for a purchase, you help potential customers make the right choice. It’s the basis of every sale, discount, and tiered pricing structure in the world. By understanding price anchoring more thoroughly, you can execute it more effectively.

Tune in, and learn how to make price anchoring work for your business. Then, watch the sales roll in. Click Play!

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