The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: CIA Spy Reveals You're Being Controlled! "You're Being Manipulated Without Realising It"! Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Power of Polarizing Branding

This chapter explores how brands can effectively use polarizing strategies to evoke strong emotional responses and enhance influence over their audiences. It highlights practical tools for businesses, such as an AI from Fiverr, and showcases the Whoop fitness device as a means to improve accountability and communication in relationships.

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