Bonus: Naming Wins and Fails with Rob Meyerson
A Change of Brand
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Logo Design - What a Name?
There was a company that's been around since the 60s and they did not change their name until recently. For a long time, their name, this is a B2B company, was anal tech. A-N-A-L-T-E-C-H. They're a manufacturer and distributor of pre-coded plates and equipment for sample preparation called thin layer chromatography or TLC.
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