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Blackberry The Phone The Podcast

CANADALAND

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The Rise and Fall of RIM

In the mid 90s, everyone was trying to get a portable device that could do everything. Mike Lasaratus innovated on what he called "the world's first workable mobile email machine" RIM kept things simple and focused on one killer app: email. They had a very complicated back end but it worked because they posted all the stuff themselves online.

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