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India's Original EdTech: The Untold NIIT Story | Rajendra S. Pawar (NIIT)

Founder Thesis

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The Importance of People in Advertising

We were the largest recruiters of MBAs in the early 80s we just wanted the best talent. We built a very strong capability to I don't want to say research but to do development and testing for new ideas and new methods. The learning method was so different from what they were used to and they had very young people teaching them. It started picking up by word of false there was no internet then, all these many of these work all is going students even though we said if you have no job the college going students.

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