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Doodles: The Pixar of Web3 | Julian Holguin

Empire

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How to Balance Cultural Relevance and Commercial Success

I imagine your job is pretty tough because you have to balance things that are like culturally relevant and have are like creatively successful, but commercially might not be the most successful. So I like how do you think about that dichotomy between. Yeah, you could go spend several million bucks and do this like huge cultural event for the doodles holders but there's no revenue that you're generating from that. How do you balance that? Well, we've pretty materially shifted our focus in that it's going to be that we need to build a business around something that is a little bit more evergreen. It's people having something to do with their families. It's creating really cool merchandise drops

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