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Going from Customer Satisfaction to Customer Obsession

Everyday MBA

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Employee Experience - How to Turn Employees Into Lifelong Fans

John Defterios: The things that help to foster engagement between a customer and a company are not all that different from the things that foster engagement between an employee and an employer. He says companies inadvertently put obstacles in front of their employees that just make it plain difficult for them to do their job effectively. "Look at your world through the lens of customer effort is to view your employees as customers," he says.

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